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Jewelry Symbolizes ALL of the Special
Moments and People in your Life! 

Hi, I'm Jennifer, Your Jewelry Concierge.

I will show you the most amazing ways to keep those special moments and people in your life so that they are treasured for generations.

I can't wait to get to know you...but first, here is a little about me...

Custom Jewelry Design and repurposing

Bringing my passion and your creations to Life

As a kid, while everyone else was in little league or dance, I used to take art classes and actually won some awards. I knew I always wanted to design, but never knew what.

Designing, balancing colors and shapes, and seeing patterns in everything around me (even the swirls of bubbles when I sit in the Jacuzzi), has always been automatic for me. I would actually daydream designs (weird, huh?)

Years later, my journey of trying to discover myself, my joy,

my passion, brought me to train at the Gemological

Institute of America (GIA) in Santa Monica, CA.


Through this immersive school, I found my passion for

diamonds, gemstones, and jewelry. 

Do you ever look at nature and all of its beauty and become so awe-stricken? 


That was me with gemstones and the miracle of their creation by this planet.  I don’t want to get technical, but it is truly magical!

And even more magical is the amazing emotional feeling my clients get from their jewelry transformation experience


The experience starts when we first meet and start to talk about what you want transformed. 


When I meet you & see your old jewelry, I have a vision of what the new piece will look like; What shapes are best, what colors will go together, and the overall style that will suit your unique look.


Then I start designing that vision on the computer to see it come to life.  And, if it doesn’t look right for you, my vision changes and I start playing with the stones you have to form a few design options that you can choose from. 


Creating that new jewelry piece is like figuring out a puzzle whose picture shows a vision of beauty and a new piece that is perfect for you and the story you want to tell.

Everything happens for a reason...

I started creating custom designed pieces because of my grandfather.  


He would ask me to create a present for any person that he befriended or for my mother or someone else he liked—he was very generous and loved to give jewelry gifts.  He was also a very business-like man who loved to buy jewelry and had a lot of loose diamonds and gemstones.  


We didn't have much of a friendly relationship growing up, so after my schooling at GIA, he used Jewelry as a way to bond.  


I would take his loose stones and create pendants, earrings, whatever I liked, so that he could give as presents.  Through the diamonds and jewelry, we grew closer, which really gave me a chance to get to know him and his amazing life.  

Before he passed, he called me one day and said I had to get down to Florida to see him.  

He told me to get a safety deposit box at the bank and he was going to give me all of my grandmother's jewelry.  I did as he said, got the box at the bank, then went to Florida to see him.  He took me to where he had a small floor safe and at his age, he couldn't bend down so easily to open it, so I did it for him.


I opened the safe and what I saw surprised and confused me.  In his safe, I found some very old Jane Fonda video VHS cassette tapes and was wondering why he would have these old tapes in a safe. Then I opened the cassettes and there was my grandmother's jewelry, stored neatly in velvet bags. Good disguise for a robber, huh?

Family, grandparents, mom, dad, me

Do you have jewelry that you don’t wear anymore wasting away in a box somewhere?

I am sure during your lifetime you have collected jewelry from gifts, self-purchases, passed loved ones that may be broken, worn, or just not your style anymore.  You may be thinking, “So what if it sits in a box, there’s no harm…maybe I can give it to someone later.” Then years pass and you find it again and discover no one wants it either.    

So what should you do with these treasures? How can you get value from them? How can you enjoy them NOW instead of waiting or wasting time and money? 

Yes, your old jewelry pieces are treasures!  They hold meaning, memories, love, symbolism, stories.  And, through my decades of jewelry experience and transforming unworn pieces of jewelry, my clients are always so excited by the result. They love that they are getting more than a new jewelry piece they will cherish…they are getting jewelry they would love to wear! A piece of fine, one-of-a-kind jewelry made just for them, making the unimagined possible.

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So, I took all of the jewelry home to New York and knew I wasn't just going to put these pieces in a safety deposit box


Like you, I needed to decide what to do with these meaningful pieces from my grandmother's life.


I decided to share the jewelry with my mother, who loved to match her jewelry with her outfits, plus she was more suited for most of the pieces.  However, some of the rings were very outdated for both of us & a broken tennis bracelet that couldn’t be worn.  


As I looked at all of the jewelry, the memory of my grandmother wearing each piece was flooding my mind. I knew that I could make the diamonds really pop in a more updated design so that we can wear and enjoy these memorable pieces.     


I decided to completely change her broken tennis bracelet to a ring and as for her very out of date diamond rings, I created unique designs to show off the stone more and really make them sparkle.  Now when I put on these newly transformed pieces and get compliments, I always tell the person that it was my grandmother's and the connection to both my grandparents is always there when I wear them.  


What about the safety deposit box, you may be was never used!  

Jewelry IS meant to be worn, not hide away in a box!  

Jewelry Designer

Your jewelry transformation experience:

Empowers you to create a new piece that captures your unique style.

Is a way to create a Deep Connection with a loved one by designing a new jewelry story, but keeping the old memories.

Becomes a New Symbol that carries the Intentions that you want to create with the positive energy of using your own gemstones

As a jewelry concierge, I make it easier for you to FINALLY change that old piece you have been meaning to get to.

With your FREE zoom Rejewelvenate it Consultation, we really get to know each other.

I get to learn about what you like, what you don't like, what you really want, your story, and why it means so much.

I strive to make your jewelry concierge experience as memorable as the new piece you

will be getting. Not only that, but to exceed your expectations.


I love to text my clients little videos of their piece in progress or pictures of the different stages. 


This is a jewelry experience that you will want to share when you talk about your new

jewelry, where it came from, and how it was transformed.

So why wait, when you can transform your old jewelry into a fresh new piece that will

keep your memories and stories alive in a new, trendy version!  Your new jewelry will

have more of a meaningful and loving connection than anything you can buy already


All of my clients are always completely “WOWed” by their jewelry transformation and

I would love to be able to bring that experience and feeling to you!

best jewelry experience in new york

Watch the Video to find out...

How Does Jewelry Transformation make you feel?

Jewelry Credentials:

GIA Gemologist

GIA Jeweler

GIA Appraiser & USPAP Certified (United Standards of Professional Appraisal Practices)

GIA Jewelry Designer

GIA Instructor for Diamonds, Colored Stones and Pearls
Senior Gemologist at GCAL; Diamond Certification Laboratory

Senior Appraiser for Two Master Gemologist Appraisers (MGA)

Production Manager and Design Consultant for Award Winning Bridal Jewelry Designer

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I not only use all of my 20 plus years of jewelry experience, but as a designer, I also have a very intuitive and visual mind. That means that after seeing your old pieces and meeting you one to one, I can almost immediately re-envision what the new piece will look like. I work closely with you every step of the way to ensure that you are getting exactly what you want. Then, when it is all completed, you will receive my expert GIA jewelry insurance appraisal so that you know the value of your new piece and can make sure that it is well protected!

My MOST Amazing Day

I spent a whole day in the archives of the Smithsonian Museum in Washington, DC  surrounded by so many beautiful gem specimens AND getting the chance to “play” with the Hope diamond… Yes! THE Hope diamond. It was truly amazing as a gemologist and a complete dream day. 

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Custom Designed Diamondswirl pendant necklace

Jen is a jewel to work with! Pun intended! I had a few pieces that I couldn't wear and she designed new ones! She worked with me to find the exact right design to suit my taste and I absolutely love my new jewelry. Her attention to details, knowledge and her great, bubbly personality made the entire process a delight. In addition, she appraised the new pieces and some additional pieces I needed appraised in record time. Don't hesitate to call Jennifer for any of your jewelry needs.


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